History of

La Aroma de Cuba transcends roots that date back to the late 1880s in Cuba, where the brand became an early favorite of Winston Churchill. In the midst of Cuba’s rebellion against years of Spanish conquest, Churchill arrived on the island in 1895 as an eager young lieutenant. There, the genesis of his brilliant military career and his avid passion for handmade cigars emerged. More than 120 years later, La Aroma de Cuba embraces an entirely fresh and prominent heritage in Nicaragua.

The brand’s modern-day revival began in the early 2000s with a series of popular handcrafted releases clad in boxes and bands that featured original La Aroma de Cuba artwork. Cigar lovers embraced the brand’s classic old-world appeal and its sophisticated and invigorating taste.

Today, La Aroma de Cuba is blended by legendary cigar-maker Jose ‘Pepin’ Garcia in Estelí, Nicaragua. Pepin’s foundation in Nicaragua is preceded by his extensive reputation in Cuba as a master blender. For decades, Pepin oversaw production of a number of Cuba’s most revered brands. As a result, La Aroma de Cuba displays a deep allegiance to its Cuban hallmarks as Pepin blends the brand’s award-winning portfolio of premium cigars with his son, Jaime Garcia. Generations of meticulous cigar-making craft influence the unrivaled standards for flavor, aroma, and quality expressed in La Aroma de Cuba cigars. The finest aged tobaccos are attentively blended to deliver awe-inspiring taste and balance in honor of an extensive Garcia family tradition.